Saul Betmead de Chasteigner

Saul Betmead de Chasteigner

Senior Advisor and Fellowship Faculty

Saul is a consultant & coach in strategy, creativity & innovation, in business & life.

He’s the former Chief Marketing Officer of the UN World Food Programme (2020 Nobel Peace Laureate), Chief Strategy Officer of VMLY&R EMEA & WPP and Cognitive Psychologist.

He is a Tutor in Strategy & Innovation; Expert Advisor and Mentor for the MBA Programme and Alumni at Said Business School, University of Oxford. He is an Advisory Board Member to various organisations including MyMynd, a revolutionary Mental Health Platform, NY Festivals and the CMO Council.

He was also Captain of North Bondi Surf Lifesaving Club, Australia, NSW Lifesaver of the year and received a personal commendation from the Prime Minister for his contribution to the Surf Lifesaving movement and the community.


Cultural Diplomacy and the Art of Soft Power

What is the role of cultural diplomacy in our ever-increasing polarised and divided world? How can we foster a better understanding between cultures and nations? How can cultural diplomacy pave the way to the wider cooperation and dialogue? During this seminar we will examine the role of cultural diplomacy, learn how we can foster an effective cultural dialogue, and examine the role of art and artists in shaping the island of Ireland’s image (North and South) in the international context.